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TikTok Grants Users Control to Decrease AI-Generated Media in Their Feeds

The platform is rolling out a fresh option that allows them to lessen the quantity of artificial intelligence-produced media appearing in their feeds. This move comes as the service revealed that it presently contains over 1 thousand million AI videos.

Testing and Rollout

The update is undergoing trials over the coming weeks before a global rollout. This development coincides with a surge in content created by AI, spurred by emerging AI video creators.

The Broader AI Trend

It has been noted that nearly a tenth of the quickest rising channels on another major platform primarily display content made by AI. A large amount of this output is classified as mass-produced AI material, a term for poor-quality, factory-style content that is typically illogical or surreal.

“We know from our community that numerous viewers enjoy content produced via AI tools, including AI artwork to educational videos, and we intend to give people the option to increase or decrease of that, according to their own choices,” said a spokesperson.

AI on the Platform

The service shared that there are currently over a billion videos on its app labeled as made with AI. In total, in excess of 100 mn pieces of content are submitted to the platform each day, making clips made by AI a relatively small percentage of its total content library.

Customizing Your Feed

Viewers will be capable of reduce or increase the amount of artificial media they view by using the “manage topic” setting in the platform and choosing the AI content topic. Further subjects that are already be adjusted under the tool cover politics, style, cosmetics, and dance.

Content Labeling and Policies

The platform’s policies require content makers to tag convincing AI-made content, and it forbids harmful deepfakes of celebrities or crisis events. Any authentic-looking AI-generated clip that is not labeled can be removed under its user guidelines.

In addition, the platform will from now on attach an artificially created label to content created with its proprietary AI systems, or detected by an collaborative effort for recognizing AI-generated material. This measure is aimed to help prevent users from seeking to evade the labeling process.

AI Literacy Programs

TikTok is also introducing a $2m educational fund for specialists and institutions to produce educational content about using AI responsibly. This program will assist non-profit groups specializing in teaching programming and robotics.

Moderation Strategy

The video-sharing app has justified its content review process, following debate over intentions to lay off numerous content moderators in the United Kingdom. TikTok is expected to eliminate hundreds of positions in its user protection division in London, with worker representatives and digital protection specialists raising concerns that humans are being replaced by machine-led review.

A senior executive stated that staff-based oversight would remain essential, but artificial intelligence can shield workers by removing the most distressing content ahead of it is viewed by staff. The company announced a notable drop in disturbing and violent content reviewed by human moderators over the last 12 months due to the use of its automated systems.

We believe it is crucial to integrate people and machines to ensure user safety,” the official commented. “We’ll have staff as involved in the system, but we further consider it’s highly necessary to limit contact with dangerous material as swiftly, which is the area in which a significant AI assistance is proving valuable operate efficiently.”
SM
The writer

Shelly Mills

Elena is a digital strategist with over a decade of experience in SEO and content marketing, passionate about helping businesses thrive online.

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